Why is an Instagram business account important and how do I make the switch? What’s the difference between a creator account and a business account?
First, let’s identify the differences between these three Instagram account types.
Instagram says, “With a business account, you’ll be able to access business features and Instagram Insights. These tools can help you understand who is engaging with your business on Instagram.” This means you have access to special analytics which gives you information about your followers such as their age range, gender, location, and when they’re online. All of this information is extremely helpful in identifying when to post and who your current audience is.
With a business account you also have the ability to change some profile settings such as displaying or hiding your business category and contact information on your profile. You can also add a specialized button for contacting, booking an appointment, or making a reservation.
Instagram says, “The Creator Account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages.” Creator accounts are “best for public figures, content producers, artists, and influencers.” Nowadays, creators accounts are very similar to business accounts but business accounts have extra added features which is why I recommend switching to a business account.
To change your personal Instagram account to a business account on Instagram, go to your profile, click the burger menu (the three lines in the top right-hand corner) if you’re on a mobile device. Then, click settings.
Next, click account, and then at the bottom you’ll see “switch to professional account,” then choose business. Since I already have a business account, it says “switch to personal account” but this will be replaced with “professional account” if you have a personal account.
Instagram says, “If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.”
I hope this helped you learn more about the differences between a creator account and a business account on Instagram and how you can get your business account set up. If you’re not already subscribed to our mailing list, be sure to sign-up for more free social media tips and tricks delivered directly to your inbox each month. You can sign up using the form below.
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Mary Taylor <3