I was speaking to a client a few weeks ago and she says, “Writing and creating social media posts just aren’t my thing. In fact, I HATE it!” I totally get it – we all have aspects of business that we just don’t enjoy. She proceeded to talk about her business – their mission, goals, and the all around idea of what she does. When she finished up I said, “And that right there was four social media posts. That’s what you should share about! Your passions, your goals, what your business is REALLY about!” I could almost hear the buzzer going off in her head, “You’re right! I never thought about it like that!”
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