Why Blogs are Powerful for Your Business

Are you thinking about creating a blog or do you already have one? You probably started a blog or want to start a blog because you have some idea of why blogs are powerful for your business. If you’re thinking, “I have heard good things about blogging but don’t REALLY know why exactly I should be blogging regularly,” this is the blog for you! I often see people who start a blog but can’t keep up. If that’s your struggle too, check out my blogging services here.

My favorite reason for starting a blog is because of all the potential to repurpose content. If you know me, you know I love talking about repurposing (and not just in your home products but also, in your business)! Everything that you write in a blog can be repurposed to a bunch of mini posts on the same topic. So when you’re sitting down every week to schedule your social media posts, you can easily head to one of your previous blog posts and pull some of the content you’ve already written.

You can also draw further attention to the blog post by mentioning it within your social media post. Not everyone might have read the blog post yet. It can also encourage people to comment on the social media post with any questions or comments they had when they did read the blog post. Staying engaged with your audience is SO important.

Having a blog also gives people a reason to come to your website more often. Once they’re there, they might have a little wander throughout your site which could lead to more sales, clients, and customers.

You’ve gotten your potential client to your site now (through your blog post). They’re reading along and realize, “Dang! She/he knows what she/he is talking about!” When you blog about topics relevant to your business or brand, you’re building credibility! Having a blog should provide enough value that your reader feels like they’re learning something but not too much value that they now don’t need to hire you. If you’re a product based business, your blog posts should highlight different aspects of your product. For example, if you own a skincare company, you should write about the benefits of the ingredients in your skincare. Once your reader knows about all of these benefits, how could they not want to purchase your skincare? You’re selling without actually having to SELL. Instead, your informing your audience to make educated purchase decisions.

But what about those that don’t follow you yet? Blogs can be helpful for SEO purposes! SEO includes all of the things that you do to increase the visibility of your website and its content (like your blog) on search engine result pages (like when people search on Google). Search engines look at things like if a website is regularly updated, how long people stay on your website, the quality of the content on your website, internal linking, meta descriptions, image tagging, and more! Blogging can help you add more of these features to your website which will end up helping your website to appear higher in search results.

Whether people are coming to your site just for your free content (blog posts) or to purchase from you, you can still make money from everyone who comes to your site! Having a blog is another way that you can make money! Stay tuned for a blog post soon about ways to make money from your blog!

Now that you know all about why blogs are important for your business, are you going to start blogging? Once you write your first blog, don’t forget to tag me in the post when you share it! I can’t wait to read all about what you do. If you need help getting started, let’s chat! I not only offer blogging services but also coaching and editing. I can also help you repurpose your blogs into posts across your social media accounts. Check out my links below to get in touch.

If you enjoyed reading this and would like more information on home, lifestyle, advice, tips, tricks, and more, follow me on Instagram @Its.Mary.Taylor and on Facebook at Mary Taylor! I can’t wait to see you there!


Signing off,

Mary Taylor <3

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