Social Media Resources

Hello fellow adventure seeker, inspired entrepreneur, and lover of life! I am so glad you found your way here. I’m Mary – a social media manager, blogger, and content creator (that means I get to do fun things like photography, retouching, graphic creations, and so much more). If it has to do with business, I want to talk about it! I love helping other entrepreneurs to learn more about networking and social media. I have this deep rooted belief that everyone should be doing what they love. I love helping other entrepreneurs experience that by eliminating the things they don’t enjoy doing (which I actually DO enjoy doing).

Social Media Tips & Resources

  1. Join our FREE group Mary Taylor’s Social Media Management & Training to learn from and connect with other business owners.
  2. Check out the several resources, courses, and worksheet we have available: here.
  3. Get an Instagram or Facebook audit here or contact me directly.

4. Follow my social media Pinterest board for social media tips and tricks.

5. Read more social media related blogs here.

6. Sign up to our email list for FREE monthly social media tips and tricks AND a free monthly content calendar with post ideas & hashtags!

Receive FREE social media tips & content calendars each month!

If you enjoyed reading this and would like more information on home, lifestyle, advice, tips, tricks, and more, follow me on Instagram @Its.Mary.Taylor and on Facebook at Mary Taylor! I can’t wait to see you there!

Signing off,

Mary Taylor <3


What’s an Instagram Audit?!

An Instagram audit is when I review your Instagram account and give you suggestions. For those that don’t know me, I am Mary, a social media manager, blogger, and content creator (that means I get to do everything from photography and retouching to graphic creation, copywriting, and more). I even have a full Instagram course to get you started with Instagram. This matches perfectly with your audit.

But why should you get an Instagram audit?

An Instagram audit can help you to improve your account without the need for a full social media manager. It gives you an inside, unbiased, and professional opinion of your Instagram account. Check below to see what’s included in an Instagram audit done performed by me.

Here’s what’s included in your Instagram audit:

✧ Your engagement rate for your account as well as what this is/more information
✧ An analysis of your bio (what you’re doing well and what needs to be improved upon as well as suggestions)
✧ Review of aesthetics of your account – what to improve/what looks good (profile picture, grid design, images, highlight covers, etc).
✧ Custom review of two to three Instagram posts (hashtag usage, caption, image, etc) – recommendations, improvements, what you’re doing well, etc.

Did you know I also offer social media management services as well as other business templates and worksheets on Etsy? Everything from identifying your ideal client to learning to how to grow your Instagram account organically. 

If you enjoyed reading this and would like more information on home, lifestyle, advice, tips, tricks, and more, follow me on Instagram @Its.Mary.Taylor and on Facebook at Mary Taylor! I can’t wait to see you there!

Signing off,

Mary Taylor <3


How to Identify Your Ideal Client | Worksheet

If you’re having trouble reaching your ideal client it might be because you haven’t yet identified who they are. It’s important to dig deep into who they are so you can analyze where they are and where you can reach them through advertising. They say potential customers need to see your product or service as many as 7+ times in order to actually click purchase.

Why should you identify your ideal client? Our goal in identifying your ideal customer is to spend less time advertising in places they wouldn’t be. We want to spend more time focusing on how they WILL see your advertisement, post, or product. The more clarity you have surrounding your potential clients, customers, and followers, the more effective your marketing can be.

Click on this image for the link to the worksheet

This is why I created my ideal client worksheet. You’ll learn more about your ideal client by filling out a series of questions on who your ideal client is. We will think about age, gender, location, family status, and so much more. The goal of this is to really imagine you’re the ideal client. To find out where they might be so you can easily target them and market directly to your ideal customer. Then, you’ll use the information that you fill out on the first page, to think even deeper. We want to put your answers into action!

What else have you used to identify your ideal client? Do you have more questions? You can find me on Instagram and on Facebook! 

If you enjoyed reading this and would like more information on home, lifestyle, advice, tips, tricks, and more, follow me on Instagram @Its.Mary.Taylor and on Facebook at Mary Taylor! I can’t wait to see you there!


Signing off,

Mary Taylor <3


Tips for Writing Social Media Posts w/ Topic Ideas

I was speaking to a client a few weeks ago and she says, “Writing and creating social media posts just aren’t my thing. In fact, I HATE it!” I totally get it – we all have aspects of business that we just don’t enjoy. She proceeded to talk about her business – their mission, goals, and the all around idea of what she does. When she finished up I said, “And that right there was four social media posts. That’s what you should share about! Your passions, your goals, what your business is REALLY about!” I could almost hear the buzzer going off in her head, “You’re right! I never thought about it like that!” 

tips for writing social media posts

When you’re writing your social media posts, don’t overthink. You can use how you really feel about what you do to help you create social media posts. You still might not enjoy the act of doing it but at least you know what you want to talk about. Write down those stories, goals, and purpose behind your business.

Creating social media posts is also about repurposing content. Some of your followers might be new so sometimes you might need to re-introduce yourself or your business. You can also repurpose content from your business plan, website, and more. Especially when starting out, it’s important to establish why your company stands out. You should give a general overview of who you are and what you do. Then, you can start to post about other things – quotes that fit your business, stories, testimonials, etc.


I find it so much easier to sit down and schedule out posts (using Later) instead of having to think of something to post every day. Once you start, you might actually get into the groove of it and soon you’ll find you’re all scheduled out for a week or more. 

If you’re not sure what to post about here’s a list of ideas:

  1. Your mission statement
  2. Descriptions of your services (if applicable)
  3. Photos/descriptions of your products (if applicable)
  4. Behind the scenes
  5. Testimonials
  6. Quotes relating to your business
  7. Tips about something within your industry
  8. Thank your customers
  9. Definitions/teach your audience something new
  10. Repurpose blog content
  11. How-to
  12. Throwback
  13. Real-life customer images
  14. Story time
  15. How you started/background
  16. Why you’re unique/different
  17. Your passions/purpose

If you’re still stuck on what to post, don’t hesitate to book a one-on-one social media coaching session with me or hire me for social media management services. Don’t forget to sign up to my mailing list for more FREE social media tips and tricks and join our FREE social media discussion and engagement group here.

If this blog helped you learn something new or get inspiration, you can follow along with what I am up to on Facebook here or on Instagram here

Signing off,

Mary Taylor <3

Get Your FREE Social Media Tips & Tricks


30+ Things to do at Home While in Isolation

What has isolation looked like for you? People around the world are being forced or encouraged to stay inside – to self-isolate and to quarantine during this virus epidemic. Many people are struggling with what to do with so much time at home. No matter who you are or what you do as a profession, here are some suggestions on what you can do at home with your extra time. Keep in mind that these are great activities for all year round (looking at those that have snowed in winters).

General things you can do to keep busy:

  1. De-clutter: create a box of things that you can donate or sell (clothes, toys, shoes, kitchenware, etc)
  2. Reorganize your leftover items
  3. Go through your emails and delete what you don’t need anymore
  4. Delete and organize the photos on your phone and on your computer
  5. Start or complete a DIY project
  6. Cook or bake something new
  7. Read a book
  8. Start a new TV series
  9. Garden
  10. Meditate
As an Amazon associate, I earn from qualifying purchases.

11. Find a new podcast to listen to
12. Create new Spotify playlists
13. Practice yoga or learn a new workout routine (there are tons of great videos on YouTube for free!)
14. Deep clean your house
15. Learn to sew or knit
16. Learn or practice a new language
17. Learn or practice a new instrument
18. Plan fun, indoor date nights
19. Set the living room up like a movie theater and have a movie night (we use a projector like this one)
20. Have a game night/day (here are some games that we have and love)
21. Rest/take a nap! You deserve it!
22. Call/Facetime/Skype friends and family members you haven’t spoken to you recently – even have a virtual double date
23. Go through everything that you’ve saved on Facebook and remove what you don’t need                        24. Have an at home spa/pamper day

If you’re an entrepreneur or business owner, here are some things that you can do from home:

  1. Update your website with new information and/or pictures
  2. Start a blog on your website or schedule out future blog posts on your current blog
  3. Schedule out social media posts
  4. Create new social accounts that you don’t already have but would like to (Pinterest, Tik Tok, Facebook group, YouTube channel, etc)
  5. Learn something new through an online course or YouTube
  6. Re-organize your office space

7. Interact for a minimum of 60 minutes every day on social media
8. Create a list of goals for the next six months
9. Spruce up your current social media pages with new highlight covers, Facebook covers, etc.
10. Design a new logo
11. Network with and support other professionals
12. Go live on Facebook
13. Give other businesses you’ve worked with reviews online
14. Update all of your accounts including Google
15. Update contact forms, questionnaires, etc.
16. Create another form of income such as listing templates on Etsy

If you’re looking to take on a virtual assistant or social media manager during this time, I would love to help! You can learn more about the services that I provide by going to my services page here.

To help you stay motivated and on top of it, every day I will be posting on my Facebook page at least one task! If you have done the task or that will be your task for the day, comment and let me know! Let’s hold each other accountable while having fun. If you have any other ideas of what people can do to make their time at home more interesting, productive, or fun, let us know on Facebook or Instagram! To find good recipes, fun activities, and interesting articles, follow me on Pinterest here.

I hope this blog helped you to think of some fun and productive ideas! If it did and you would like to stay updated with more blogs and posts, you can find me on Facebook, Instagram, and Pinterest

Signing off,

Mary Taylor <3